Miksi Tours Accra with popular fitness reality TV show
Ghanaians from 13 different communities across the capital city of Accra were given a novel brand experience when Miksi, together with a local TV station, brought a popular local TV reality show to their doorsteps.
The show, dubbed “Ghana’s Strongest”, is a fitness reality competition, which tests the resolve of contestants to showcase weight-lifting and muscle building skills through activities like loading race, car pull, overhead press, squat and dead-lift amongst others.
Thousands of residents in the various communities flocked to the separate events to watch the display of strength and muscle in all the games. Miksi products and souvenirs were presented to contestants at different stages of the competition. The 13-week show came to an end with Damien Smith emerging as winner of the competition. He took home cash, products and souvenirs from Miksi.